RE/MAX, the world's most successful real estate network was
co-founded by RE/MAX International chairman Dave Liniger and his
wife Gail Liniger in 1973 in Denver, Colorado. At that time,
most salespeople were earning just 50% commission and office
owners directly controlled every aspect of a salesperson's job.
Agents were disillusioned and unmotivated and most left the
industry within two years. Liniger, a real estate agent himself,
felt there had to be a better way, and decided to start putting
his dreams of a fairer real estate system into practice.
He drafted an innovative business plan that put salespeople
first and enabled both office owners and agents to succeed. He
called his master plan RE/MAX, an acronym for real estate
maximums. Liniger and his wife Gail, also a real estate agent,
hoped to make a difference with their new company and its unique
business structure. What they achieved was nothing short of a
In an industry rife with mergers and acquisitions, RE/MAX is the
only major real estate network still owned and directed by its
original founders. Today Dave and Gail Liniger are still at the
helm of RE/MAX International. The company's expansion has been
unstoppable, with recorded growth every single year for more
than three decades.
On average, RE/MAX adds at least one new office to its
international network each day and around 10,000 agents each
year. RE/MAX operates worldwide with offices in over 65
countries, including Australia, New Zealand, United States of
America, Canada, Africa, Europe, United Kingdom, Middle East,
Central America, Caribbean, Asia and the Pacific.